The Achilles Heel of Social Network Media

But what that is really demonstrating is that you are seeing 1 or 2 percent of a community shaping where the whole community is going. A small dedicated group of people can manipulate these sites very easily.

What does that mean? It means that there is tremendous value in leveraging emerging social media networks with a focused and intelligent PR effort.

You just need to know the pressure points.

--Jason Van Steenwyk